What goes in — and what we leave out

Locs hold onto product. That is why the line is built around botanicals that can rinse, not sit.

What we stand behind

• Australian botanical formulas made for dreadlocks, not generic hair.

• Scent families you can actually remember: Warrior, Earth Child, Omni.

• A chair-tested path: wash, detox, scalp, hydrate, lock.

The question everyone asks

Will this build up? Used as directed — shampoo to clean, hydrate lightly, lock when needed — the line is meant to leave the scalp settled, not coated. If a head is already product-heavy, start with Detox My Dreads.

Stockists and locticians: the sample-to-stockist path is on the wholesale page. Retail welcome code LOCS10 is not wholesale pricing.